What are SEO and SEMs?
With more people opting to consult the internet while shopping for products and services, it has become crucial for businesses today to invest in digital marketing. Google SEO (search engine optimization) and SEM (search engine marketing) are two digital marketing tools that help promote the products or services of a business and they work. To apply these tools in your marketing strategy, understanding what they are and how they work is very necessary. On the one hand, SEO refers to the art of persuading Google to recommend your products or services to users. On the other hand, SEM is a digital marketing tool that is focused on generating visibility online through paid and organic search.
Best Practices
So, what do you need to do to win with SEO? There are a handful of methods and strategies that businesses could use to gain higher Google ranking. One, be convincing to Google that you are the ideal option when it comes to providing solutions to their users. This is achieved by making the content created for your pages credible and deliverable. Google needs to understand who you are and what your business. Avoid being second guessed by Google because of lack of clarity and objective.
Two, come up with a unique title and content. Having unique titles and content are key best practices to win the SEO and SEM games. A unique title is one that firstly mentions your key word for your product or service. The content used to detail the description of the services and products should be 100% original. Emphasis must be placed on the title because it acts as the doorway to your content and you do not want to be bypassed by Google for having a weak title. Make it precise but clear in order to draw attention to your page.
Three, chose to have images and optimize the for SEO and SEMs. To win Google ranking first chose images that are clear and sharp and accompany them with descriptive file name. An important aspect of image descriptions is that Alt text is preferred by Google. Simply put, Alt text refers to text used to describe an image.
Last but equally important is the use of backlinks. Backlinks are links to pages in other websites and this helps in organic ranking of your website. On this, since what matters more are the backlinks to your webpage, you could liaise with reputable brands and organizations to issue links to your page through their websites.
Benefits of Using Google SEO and SEMs
The use of SEO and SEM has become ubiquitous and savvy businesses cannot afford to avoid them. With this in mind, it is important that the benefits of using Google SEO and SEM are elaborated. The first benefit for using these digital marketing tools s that they help draw more customers. The way this happens is that when the online users click on your webpages, there is a high likelihood that some of them will turn into buying customers. The objective that the digital marketing team of your organization should have is to place your page as high above in ranking as possible. Being ranked first should be the ultimate goal but since there are other businesses competing for the same, being among the top is what matters most.
The second benefit is that SEOs and SEMs help develop trustworthy web experiences. When Google users visit your page, they want to have an experience that is memorable and user friendly. The application of the technical elements of SEO such as ensuring your page loads fast and is populated with content that is easy to read and understand helps a lot with this. An additional consideration that must be made is that businesses must invest in developing their pages to match their physical businesses. The rationale for this is that when Google users have a great web experience, they are more likely to convert into actual customers.
SEO and SEMs help improve brand awareness of your business. With your brands constantly displaying on the first pages of search engines and being clicked on, users become increasingly familiar with them and in due time some of them convert into customers. The last benefit is that with SEO and SEMs, you are kept abreast with the latest developments on the two digital marketing tools. This is important as it helps you keep on adjusting your strategies to fit with the latest changes or improvements. The key areas that one is constantly updated on are the recommended best practices, crucial changes and best practices.
Impacts on digital marketing performance
The choice to employ SEO and SEMs will have lasting impacts on your business one of which is helping your brand get noticed. In the contemporary business environment, it is important that your business, brand especially, gets noticed because it indirectly translates to more traffic and sales. With SEOs and SEMs, the efforts of the digital marketing performance are recognized with the brand being seen by more people cross the world. A second impact is helping the organization’s website to rank among the top and benefit from the handful of benefits of being noticed by more people.
Why Implement SEO and SEMs?
At the end of it all, the use of SEO and SEM digital marketing tools is more important today than in the past. Your business needs to implement these proposed strategies for two important reasons. Firstly, in a business world that has increasingly become competitive, your organization needs to adopt platforms that will increase its awareness among online users some of whom eventually convert into buying customers. Secondly, with the change in consumer behaviour as a result of digitization and ease of information access through the internet, having an online presence is something that your business cannot afford to ignore. Increasingly, the internet is the platform were purchase decisions are made and missing out on it is a huge compromise to the organization.
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About the Author:
I am an international student at the University of Wollongong. My name is Ning An and my hometown is Shandong, China. I am a second-year student, and my major is marketing. My personality likes to help others, cheerful and optimistic. I am very strict and serious about learning. I want to learn marketing knowledge and marketing skills in the Marketing & Digital Communication course. In group work, I have gained a lot, such as personal thinking, logical reasoning, sense of teamwork, and more in-depth marketing research.