The term SEO stands for Search Engine Optimization, the practice used for increasing traffic to your website through search engine results. In short, you can use SEO strategies so you can better reach your target audience and increase the numbers of views – and it can seem like it’s all about backlinks, marketing and keywords, but there’s actually quite a lot of psychology in the mix, as well.
Psychology is the science that aims to understand the human mind through our behaviors, emotions, thoughts and attitudes. In order to expand and improve your web marketing strategies, you also need to understand the needs, wishes and attitudes of your clients. So, when you and your team start mapping out the SEO and digital marketing plan for your business/website, sketch out the psychological profile of the person who is your ideal client. Keep in mind demographic aspects such as age, location and income. Then, think about what those types of people search for when they are browsing the digital space. Marketing is also about knowing how to fulfill the needs of potential clients, so ask yourself questions such as “What kinds of websites are those types of people searching for?”, “What products usually catch their attention?”, “What kinds of articles do they read?”. If you can correctly pinpoint people’s needs and tendencies, you will be able to gather, adapt and use your resources in order to gain organic traffic for your website.