Metadata: Adding SEO schema markups for individual posts
Adding custom schema markups to your site's pages allows your posts to appear in Google’s rich search results and can improve your website's search results and ranking. Recipe schema, for example, will appear in the recipe carousel and FAQ schema appear as answers in the ‘People also ask’ section.
When you create a post on a Wix Blog, a default ‘Article’ schema markup is automatically generated. All the fields and values in the markup are taken directly from the content of your blog post.
How to add custom schema to individual posts
Adding customized schema markups for your blog posts might sound complicated, but it’s simple enough if you follow these steps:
Open the post you want to add a schema to
In the Post Editor open SEO
Open the Advanced tab
Select Structured data markup
Click + Add New Markup
Open an external schema generator in a new tab like this one: https://simplifiedsearch.net/structured-data-generator/
Choose the type of schema markup you need (Recipe, How-to, FAQ, etc.) then fill in the form and copy the code.
Head back to your site, give your markup a name, and paste the code into the text box.
Click Apply
Remember:
Avoid duplicating schema markups: This can affect your SEO score negatively.
The info in your schema has to match the info in your post
For more detailed information, take a look at Google’s general structured data guidelines
Let us know if you have any feedback, suggestions or tips about this feature. We’re always interested to know how you use Wix and how we can improve.
